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Rail Advertising refers to Subways and rapid transit systems. These offer a variety of advertising opportunities, offerings vary by station and city. These include posters, dioramas, kiosks, urban panels, floor graphics, wall wraps, car cards, car wraps, window decals, station dominations, etc. These are mainly used to target commuters, but in many markets the trains are visible above ground and can be seen by more than commuters.
Rail provides a high frequency due to daily passenger use. Advertising inside the Rail Station provides targetability and is often used in conjunction with other out of home formats